Campaign & Craft
Outstanding campaigns and exceptional creative execution that delivered measurable business impact.
Explore Category →About the Awards
The Earned First Awards exist to recognise communications work where credibility is earned rather than bought — where strategy, judgement and trust matter more than scale, spend or spectacle.
Across the world, awards programmes have multiplied. So have categories, shortlists and ceremonies. What has not kept pace is recognition for the kind of work that increasingly defines serious communications practice today: work that solves business problems, shapes reputations, influences decision-making and builds trust in complex environments, often without fanfare and paid amplification.
Categories
22 categories, each designed to recognise a distinct form of earned communications excellence.
Innovation, Measurement & Content
Pioneering approaches, rigorous evaluation methodologies, and strategic content.
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Trust, Reputation & Corporate Strategy
Building organisational credibility, stakeholder confidence, and enduring reputational standing.
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Confidential & Specialist
Exceptional work in sensitive environments and specialist disciplines requiring discretion and deep expertise.
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Leadership
Celebrating practitioners who have demonstrated exceptional strategic influence and advanced the discipline.
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How to Enter
Every entry follows a defined path from submission to evaluation, ensuring recognition is based on substance, not spectacle.
01
Submit
Your Work
Prepare your entry using our simple online prompts.
02
Expert
Review
Your submission is independently assessed by our jury, based on four published criteria.
03
Impact
Evaluation
Campaigns that succeed because they are well-resourced are not favoured over work that navigated complexity.
04
Public
Recognition
Shortlists are announced on 31 August 2026. Winners and the Grand Prix are revealed at the Earned First Awards ceremony in Singapore, 6 October 2026.
Dates to remember
From entry to evaluation to recognition.
13 April, 2026
Awards open for entries
6 June, 2026
Early bird deadline
7 July, 2026
Regular deadline
27 July – 21 August 2026
Jury evaluation
31 August, 2026
Finalists published
6 October, 2026
Awards ceremony in Singapore
7 October, 2026
Awards Ceremony
Earned First Awards Ceremony
6 October 2026 · Singapore
The inaugural Earned First Awards ceremony is an intimate reception for the work that earned recognition, and the people behind it. Further details on venue and format will be announced later this year, with the ceremony taking place one day before the PRAXIS Asia-Pacific Summit on 7 October.
Serious Work. Serious
Recognition
If your campaign built credibility, shifted a narrative or reshaped a reputation, this programme is for you. Enter now.
